On the App Store
Medlet
Family medicine cabinet · Medical
Snap a pack and Medlet puts it on the right shelf. Type “fever” to see what you have at home and what’s still in date.
App Store — Medlet
Mobile app studio · Taking new projects
We ship our own apps. Now let’s ship yours.
Pirog designs, builds, launches and advertises its own App Store apps. We’ll take yours down the same road — turnkey, from the first idea to the App Store and your first paying customers.
Or email us at hello@pirog.app
Our own appsLive on the App Store and in development
TurnkeyResearch, design, code, launch and ads
iPhone & Apple WatchSwift and React Native
Built to pay backUnit economics before code
Apps we build for ourselves
Different markets, different designs — one process from research to Apple Ads. It’s the same process your app gets.
On the App Store
On the App Store
Plant Care
AI plant doctor · Lifestyle
Snap a sick leaf and get a diagnosis, the likely cause and a step-by-step treatment in seconds.
App Store — Plant Care
On the App Store
Gym.exe
Workout planner & log · Health & Fitness
Strength training for people who write code: ready programs, automatic progression and a git-style history.
App Store — Gym.exe
On the App Store
Revancha
Padel score & Elo · Sports
Keep padel score from your wrist on Apple Watch and see an honest Elo ranking for your group of friends.
App Store — Revancha
On the App Store
Declama
AI speaking coach · Education
Record a minute of speech, see every “um” and pause marked, then hear your second take get better.
App Store — Declama
On the App Store
Plankly
Woodworking planner · Reference
Snap a piece you like or describe it and get a plan that adds up: cut list, shopping list and 3D steps down to every screw.
App Store — Plankly
One studio instead of five contractors
No need to hire a designer, developers and a marketer and get them to work together. We run the whole project and show progress every week.
01
Research & numbers
Market, competitors and pricing. Before any code, we work out what a user may cost and whether ads can pay back.
02
Design & prototype
An interactive prototype of the key screens, with motion, for your sign-off before the first line of code.
03
Development
iPhone and Apple Watch apps in Swift and React Native, a Firebase backend, every screen tested in every language.
04
Monetization
Subscriptions and purchases through RevenueCat, with several paywall variants A/B-tested from day one.
05
App Store launch
Store listing, ASO and screenshots for every market you sell in — plus the website, Privacy Policy and Terms.
06
Ads & growth
Apple Ads with payback rules and a weekly report: installs, trials, purchases and return on ad spend.
Every app we ship has to pay for its own ads. Yours too.
We check the numbers before development starts. If they don’t add up, we’ll tell you and suggest a different niche, market or price. If they do, we keep only the campaigns that pay back and grow the budget on data.
CPImax=p × LTV
CPI max — what you can afford per install · p — share of users who pay · LTV — revenue from one paying user
How a project goes
You make the brand and money decisions. We handle the rest — and every week you see a new build, screens and numbers.
- 01
Brief & numbers
A call, the market and competitors, unit economics. You get a plan and an estimate.
- 02
Prototype
Clickable key screens with motion. You approve them before we write code.
- 03
Build
A fresh TestFlight build every week — try the app on your own iPhone as it grows.
- 04
Launch
App Store listing, localized texts and screenshots, website and legal pages.
- 05
Ads & growth
Apple Ads, paywall experiments and a weekly report on what pays back.
Ways to work with us
Every project gets its own estimate after a short brief.
MVP
Test an idea
The fastest way to put a real app in front of real users.
- Market research and unit economics
- Interactive prototype and design
- iPhone app, tested and localized
- App Store release
Turnkey + adsRecommended
Launch and sell
Everything it takes to launch an app that earns — and to grow it with ads.
- Everything in MVP
- Subscriptions and A/B-tested paywalls
- ASO and store screenshots
- Apple Ads with weekly reports
Growth
For a live app
You already have an app. We help it earn more from the users it gets.
- Funnel and paywall audit
- Pricing and paywall experiments
- ASO and localization
- Apple Ads on payback rules
Questions
Didn’t find an answer? Email hello@pirog.app.
How long does it take?
It depends on the scope. After a short brief you get a plan with milestones, and from then on you see a new TestFlight build every week.
What do I need to bring?
Your idea and a few decisions along the way — we ask them as short multiple-choice questions. You’ll also need an Apple Developer account in your name; we’ll help you set it up.
Who pays for the ads?
Your ad budget goes straight to Apple Ads and is billed to your account. We set up and run the campaigns, cut what doesn’t pay back and scale what does.
Can you take over an app that’s already live?
Yes. We start with an audit of the funnel, paywall and store listing, then run experiments and ads — that’s the Growth option.
What happens after launch?
We can stay on for updates, paywall and pricing experiments, ASO and ads — or hand the project over to your team with notes on what we learned.
Tell us about your idea
We’ll reply with questions, a first look at the numbers and a plan with an estimate.
hello@pirog.app